“The Most School-Growing, Mind Blowing Event of Our Industry
... Just Got Even Better.”

More Explosive Growth Tactics. More Revolutionary Presentations. And More FUN. That's Martial Arts Business Summit 2017.

Super Early
Bird Special

$397 Just $297

Let's Go!

First 100 Registrants will Receive a EXCLUSIVE ONLINE COURSE from Michael Parrella - The 30 Million Dollar Mindset.

The Difference

Why MABS is the powerhouse it is today

Mike Parella


Mike Parrella here, and welcome to MABS 2017!!

(Crowd goes wild! Wink Emoji)

I'm THRILLED to host this for the 4th year in a row.

It's my gift to this industry that has given me purpose, drive, and my core values...

... ever since I first stepped foot onto a training floor 35+ years ago today.

No matter what I do with my life, martial arts will always be a part of it.

That's why I started MABS. But what keeps me going...

... is the absolutely mind-blowing, incredible results people get from our guidance and information.

There are over 40 life-changing stories later on this page.

  • People talk about adding tens of thousands of dollars to their bottom lines...
  • They talk about re-kindling their PASSION for teaching...
  • They talk about having more freedom & success than ever...

And more

But that's only 20 out of hundreds of stories about MABS. We couldn't fit them all on the site!

There's another reason I do it, too. I'm FED UP!

I'm just sick & tired of all of the mis-information out there that held ME back for literally DECADES...

... and is still holding back THOUSANDS of other school owners to this day.

Maybe even you.

Our industry NEEDS this information. And I truly believe my team and I are the only ones that can deliver it.

I feel compelled to share my school-growing know-how. I wouldn't sleep at night if I didn't.

The so called "gurus" and "industry leaders" have been feeding us nonsense for years - but none of us have known any better than their B.S.

Until now.

I know better. A LOT better.
$30-million-in-revenue-this-year better.

And I want to share it with you.

You in? Then grab your tickets now. Because we pre-sold nearly half the seats before even getting the website up. And they're selling more and more every day.

Tickets won't last.


Mike Parrella

Mike Parrella

The Speakers

Our incredible lineup for M.A.B.S. 2017

First, you have to understand our “3 unbreakable rules” for picking amazing MABS speakers:

1. No “speaker circuit” talkers who make their living speaking.

We're looking for guys and gals who are out there DOING big things.

Not those who just "talk" about it.

2. No out-dated “heard that before” information.

If I've heard it 1,000 times, it's a "no."

We only let people speak at MABS who are truly on the cutting edge. If I'm not impressed, they're not speaking. Period.

3. No boredom!

Finally, we look for speakers with entertainment value. Because if you're bored, you stop listening, and if you stop listening... you dont change your school and your life. Right?

So being able to hold a crowd's attention is a must.

Without further ado, here's your incredible, hand selected line-up for MABS 2017.

Sean Stephenson

When Sean was born doctors predicted he would not survive past birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile. Despite these challenges, he's taken a stand for a quality of life that has reached millions of people around the world, including Sir Richard Branson, President Clinton, and his Holiness the 14th Dalai Lama.

Sean has appeared on everything from The Oprah Show to Youtube videos with millions of views. The Biography Channel did an hour feature on his life called, “Three Foot Giant.”

His message has been heard at live events in over 15 countries and 47 states over the past 16 years. Sean's latest book, “Get Off Your But” has swept the US and been released in over a half dozen languages around the world.

As a board certified therapist, Sean uses humor and compassion to develop a fun environment where individuals open their hearts and minds for lasting empowerment to occur.

Mike Koeings

Mike Koenigs is a ten-time #1 Bestselling Author, “2009 Marketer of the Year” winner, serial entrepreneur, filmmaker, speaker and patented inventor, “Chief Disruptasaurus” and creator of the recently sold Instant Customer and Traffic Geyser. His products and services have simplified and automated marketing for over 35,000 small businesses, authors, experts, speakers, coaches and consultants in more than 60 countries.

His mission is to create 1,000,000 entrepreneurs in his lifetime. An active philanthropist, Mike has raised over $2.2mm for the “Just Like My Child” foundation. He’s also a recent stage 3a cancer survivor, completing 9 months of chemotherapy and 33 radiation treatments. His doctors say he’s cancer-free.

Mike has produced 12 consecutive multimillion dollar product launches, each in less than 100 days from concept to delivery. The largest grossed over $9.1 million dollars in one week. Mike produced over $3.1 million dollars in a single “direct to camera” interactive online livecast.

Celebrity and bestselling author clients and friends have included Tony Robbins, Paula Abdul, the late Debbie Ford, John Assaraf, Brian Tracy, Jorge Cruise, Harvey Mackay, Richard Dreyfuss, Daniel Amen, JJ Virgin and Darren Hardy.

He recently sold his businesses to the publicly-traded “The Pulse Network” where he continues a role as Chief Strategy Officer. Mike lives in San Diego with his wife Vivian and his 12 year-old son, Zak.

Nick Dougherty

The “Social Media Assassin” Reveals How to Grow, Nurture, & Profit from a Cult-Like Following on Facebook.

For the past year, Nick has not only grown Team Parrella’s influence on Facebook - he’s helped thousands of schools achieve the same.

It’s gotten to a point where the ones who follow his guidance to the letter and take action on it generate sales, referrals, online reviews, and more…

… ANY time they put up a post.

His approach is refreshing, too. And fun.

What is it? Find out ONLY at MABS 2017 where he reveals parts of his strategy he’s never shared before. (Well, except with us at Team Parrella.)

  • Build true INFLUENCE on social media (that means people listen when you have something to say… and TAKE ACTION on your content)
  • How to grow your school through nothing but Facebook
  • Discover how to make people LOOK FORWARD to your content and ENGAGE with it like crazy
  • Don’t even try to sell anything through your FB groups until you first get these ducks in a row
  • Why if you’re not having FUN… you’re doing it all WRONG
  • And more!
Michael Bernoff

How to sell more martial arts than ever in a way that people LOVE (in fact, they will THANK you for it time and time again)

Michael Bernoff is a master at persuasion. A complete expert in NLP (neurolinguistic programming) - he uses his "mind control" powers to help people live fuller, happier, more meaningful lives...

... and to help scores of businesses develop sales systems that do two things:

1. SELL. A lot.

2. Make customers feel loved and appreciated

His powerful methods also get people to laser-focus on you and your words throughout your entire sales presentation.

When we brought him into Team Parrella HQ for two full days of consulting... we were amazed that none of us could peel our eyes from him for the entire 16 hours we spent together.

Imagine if every intro hung onto your every word and couldn't wait to say, "Yes!"

Imagine if they LOVED you and LIKED you for selling to them - and felt so grateful for the opportunity to join your school.

That's exactly what Michael will teach you at MA Business Summit 2017.

He's here to revolutionize the way you sell martial arts. And to help you form a loyal, passionate tribe of students who are committed to helping your school grow.

See this amazing presentation only at M.A. Business Summit 2017.

Bedros Keuillian

How to Grow a Massive, Profitable List of Qualified Prospects… Then Leverage it to Become Your Community’s Most Wanted Expert.

Bedros’s own internet marketing empire revolves around his ability to grow, nurture, and profit from email lists.

He earns millions of dollars per year doing just that.

But he’s also helped local businesses leverage their own lists to achieve amazing things… Even getting menu items at local Johnny Rockets and other restaurants named after them!

Having a responsive email list opens you up to more revenue streams than you’ve likely imagined.

And in this amazing talk, the expert himself, Bedros, will show you exactly how it’s done.

  • List building secrets that grow your list almost “too” fast
  • How to build influence and crazy amounts of referrals in your community by simply using your email list in this way.
  • How Bedros’s clients get menu items in big, local restaurants named after them! (Imagine the authority, credibility, and referrals that come from that…)
  • And more. (Way more.)
Kelly Murray

Your Blueprint for Recruiting the BEST Staff Members in Your Area… BEFORE Your Competition… Has Arrived.

Thousands of schools now follow Kelly’s advice when it comes to recruiting and training staff.


Because the 7 facilities she runs for Mike Parrella have some of the most dedicated, passionate, fired-up team members you’ll likely ever see…

In fact…

They sell hundreds of thousands of dollars in memberships EVERY month and are ALWAYS asking what more they can do.

If you too want a team like this that runs your school better than you do…

… then do NOT miss this talk.

  • How to find the best staff in your area who will grow your school, and make your students happier than ever.
  • More secrets for nurturing a team that treats your school like it’s their own. (The dream of any school owner - a staff that cares as much as you.)
  • How to create a culture for your team where they outshine even you - and take your school to heights you’ve only imagined.
  • And more!
Joel Weldon

Imagine you’re 26 years old. You’re shy. You have no self confidence. You have no people skills. You have no formal education. You’re earning $62/week as a construction carpenter and you get persuaded to quit your job and sell encyclopedias door-to-door on a straight commission right here on Long Island.

After four months you’ve made over 1200 sales calls and one sale—only $48 in commission.

How would you feel? Then your Sales Manager says, “You’re the worst salesman I’ve ever hired in 22 years!” What would you do? Quit? Go back to construction? Or, figure it out? You decide to figure out selling and you do. By year’s end, you’re number one out of 1100+ other salespeople.

Then a year later you get promoted to District Sales Manager. You have to run your first sales meeting. Thirteen show up, you speak, you’re scared, you’re uncomfortable but you do it. Then an older salesman says to you, “Would you like some feedback on this meeting?” What would you have done? “Sure” you say, and he says, looking at you right in the eyes, “This was the worst meeting I’ve ever attended and you’re the worst speaker I’ve ever heard!”

That is exactly what happened to our special guest speaker, Joel Weldon from Scottsdale, Arizona.

Let’s fast forward just ten years, and that shy carpenter had become a professional speaker. He was inducted into the Professional Speakers Hall of Fame and was then earning over $1 million a year as a speaker.

Now 43 years later, Joel Weldon has been paid to speak at over 3000+ events, he’s coached or critiqued over 10,000 speakers and is the creator of Joel Weldon’s Ultimate Speaking System, which we have personally invested in. His system is so practical and so easy to use, but more about that later.

Now let’s focus our attention on when you’re at the Martial Arts Business Summit and hear Joel speak on “Coyote Power – How to Thrive in a Climate of Change and Be Unstoppable.” Since 1917 the U.S. government has tried to eliminate the coyote from the southwestern states. Today 100 years later the coyote has not only survived it thrives in 49 of the 50 states, including all territories of Canada. Wait until you hear how you can use the three qualities that have made the coyote UNSTOPPABLE.

Ryan Healy

Listen to this incredible talk and immediately start converting more trials… Today.

Together with the man himself, Mike Parrella, Ryan crafted the paid-trial-to-student enrollment process that has already made thousands of schools worldwide a pretty fortune.

Now, in this enlightening, funny, four-letter-word-filled talk… he’s going to shatter your understanding of conversions yet again…

… and have you walking away with the tools you need to convert even more of your trials into students.

After observing hundreds of thousands of trials in BOTH martial arts and iLoveKickboxing… here’s what Ryan’s learned.

  • The biggest mistakes that even the most successful schools are making when it comes to conversions.
  • What to say to trial members that increases the chances of them enrolling by up to 85%
  • Get ready to laugh. Ryan’s picked up a reputation for having very… “colorful”… presentations.
  • Make selling memberships FUN for you and your staff. It’s how it should be. (And it boosts enrollment rates by up to 450%)
  • And more!
Ed Rush

Anyone who has spent a significant amount of time in the cockpit of an F-18 fighter jet knows the value of strategy and the power of focus. Ed Rush is a speaker, a 4-time #1 best selling author, and a successful business consultant who has effectively taken the principles that he learned flying faster than the speed of sound, and translated them into good business.

Ed has helped tens of thousands of event attendees and clients get more done in less time with less waste, not only giving clients the insights they need to grow, but gifting them with the power of implementation to change their businesses for better and for good.

Ed is a sought after speaker, bringing his dynamic gifts to the stage in engaging ways that make his clients look great. Ed also serves as the “secret weapon” that over 300 companies have brought in to help them increase profit & decrease waste, consulting them with honesty and effectiveness.

Ed’s books and expertise have been featured on CBS, FOX, ABC, NBC, and in the Opus Movie.

Adan De La Cruz

Adan De La Cruz is the Digital Marketing Manager of iLoveKickboxing. Joining the company in 2013, He has helped transform the online marketing efforts of iLoveKickboxing to be an unstoppable powerhouse.

Adan manages the team of marketing account managers, copywriters, and SEO personnel that have help our franchisees achieve record-breaking results. Adan also works as a consultant and speaker for Parrella Consulting.

In his free time, you can catch Adan reading the latest marketing studies, enjoying photography, taking late night fishing trips or soaking up the sun on the beach.

Michael Parrella

Your big picture marketing plan for insane growth has arrived. And I have a feeling you’re going to like it.

I’ve achieved more in this past year than I have in most other years of my life.

Financially, personally, and everywhere in between.

But one thing in particular has grown tremendously: my approach to marketing.

Already the most winning marketer in our industry - I’ve gotten even better this year. And I’m going to share EVERYTHING I’ve learned at MABS 2017.

Just to clue you in, here are a few achievements this understanding has led to…

  • - Selling 30-40 franchises per month on average, and in the process, earning $2 million in a single month, multiple times throughout the year
  • - Out-selling every other major fitness franchise brand in the world, including crazy-huge giants like Anytime Fitness
  • - Helping new studios literally break even in 60 days, and profit in 90 days. (And by the way - they’re profits after 90 days are more than most schools’ after 20 years)
  • - Adding 2 more locations to my empire, now making my total locations owned 8.
  • - Still earning $100k+ per month in two of my locations.
  • - Not earning less than multiple-six-figures in my others
  • - I’ve increased my conversion rates, improved the product my members receive, AND upped my customer service through all of this growth.
  • - My coaching programs now help 924 (and growing) school owners worldwide - helping them earn more, have more fun, and enjoy more freedom than ever.
  • - And I still don’t step foot in any of my locations or spend more than 2 hours per week even thinking about them

That’s not to mention the massive coaching programs I’ve launched, the number of schools I’ve helped achieve more in a few months than they have in their decades of being open, and the lives I’ve changed by giving people “permission” to once again ENJOY teaching and spreading the gift of martial arts.

I’ve learned more this year than just about any other year of my life… And I’m giving you the fruits of this labor at MABS 2017.

Here’s a bit more on what I’ll be speaking on…

  • In MABS 2014, 2015 & 2016 I rocked the industry by raising the bar on customer service, which led to crazy retention and referrals in schools worldwide. At MABS 2017, I raise that bar even HIGHER - and help you grow even more.
  • Secrets of creating your multi-school empire
  • Not interested in multiple schools? Don’t worry. I’ll show you how to max out one location, too, so you have to add a waiting list for anyone else who wants to join.
  • What to delegate, and when, to raise your profits ASAP
  • What I’ve learned from being the founder & CEO of an 8-figure earning empire.
  • Why profits and quality of service are the same thing in my book. (No, it’s not one or the other!)
  • I’ve had the honor of meeting some of the most successful people in the world this year. Here’s what they taught me. And what I taught them.
  • And more!

Rave Reviews

Real-Life Tales of How M.A.B.S. Changes Lives

“80 new students and 147% growth because of MABS”
Gavin Hazelden
Gavin Hazelden,
Martial Arts
School Owner

After MABS we re-organized processes, employed 2 instructors follwing their innovative guidelines, started their trail offers...and havent looked back.

We're now sitting at 147% growth from Jan. 1, 2015 base of 170 ctive students to now have 250 students.

Aiming for 300 students by the end of the calendar year.

Went from 5-8 new members a moneh to 30. We retain 96% of all students on an annual basis, 94% join up from the trail offer / process we learned from MABS.

“It Helped Me Quit My Day Job & Finally Live My Passion: Teaching.”
Mike Evans
Mike Evans,
Martial Arts
School Owner

When I attended MABS the first year I had 15 students, $600 gross monthly income, and 4 hours a week subleased out of a friend's school.

MABS helped me open my own place, a 3200 square foot facility (with two training floors!), and increase my gross by over 800%.

The knowledge in just those few days, coupled with the relationships we all built together that weekend, has kept me going... and growing. I can't WAIT to see what 2017 has in store.

Thanks to Team Parella's Coaching & MABS...
I've made an additional $100k since MABS 2015.”
Manny Cabrera
Manny Cabrera,
Martial Arts
School Owner
“Maybe running a school doesn't have to be so hard...”
Amy Bisaro Magers
Amy Bisaro Magers,
Martial Arts
School Owner

After day 2 of MABS, I remember saying to my husband about running the academy,

"Maybe running a school doesn't have to be so hard..."

Everything we've learned has helped us to streamline our business, build our staff, and grow in an ethical way that is sustainable long term.

We are very happy with the foundation we've created and with the results we've seen.

“Our net PROFIT is up $5k/month & our classes are better than ever.”
Todd and Pam Harris
Todd & Pam Harris,
Martial Arts
School Owner

Last year my wife and I went to MABS. we were a little iffy about going because we have been to so many events only to hear the same thing.

After the first hour we were blown away!

In less than a year we went from 10-15 intro lessons a month to averaging 45 + every single month. We are delivering a better product that our parents and students are loving.

Also net profit has gone up 5k/mo. in 10 months.

Since MABS 2015 my monthly billing has increased by $7k per month on average. Not to mention...
Last month was my best one yet at 26k.
Not bad for an $800 investment! I'd do that over and over again without hesitation.
Kabir Bath
Kabir Bath,
Martial Arts
School Owner
“MABS will return your investment many times over. Team Parrella has been a TRUE blessing for my school and life
Jim Rosenthal
Jim Rosenthal,
Martial Arts
School Owner
“MABS was truly inspiring. Our billing alone has increased $15K per month and is still climbing!”
Joe Borucki
Joe Borucki,
Martial Arts
School Owner

Super Early
Bird Special

$397 Just $297

Let's Go!

First 100 Registrants will Receive a EXCLUSIVE ONLINE COURSE from Michael Parrella - The 30 Million Dollar Mindset.

“I'm enjoying owning a school again, like when we first opened.”
Mark Williams
Mark Williams,
Martial Arts
School Owner

I find it hard to put into words what Team Parrella has done for my school. The months following MABS, a total whirlwind.

We now do 25+ a month paid trials, even during the "slow" summer months. Our monthly billing continues to grow.

October 2015 it will be +$3,500. I have more free time and less headaches than ever before. I'm enjoying owning a school again, like when we first opened. Our families are happier too. And I know that's because I'm happier.

“Changed my life. And helped increase my gross by $20k/month.”
David Alvas
David Alvas,
Martial Arts
School Owner

When I attended the first MABS... I was very skeptical of many of the industry "consultants". I took a leap of faith and joined MP's Mastermind Group, just based on a feeling that something different was going on with him.


Now, two years later, we are averaging $50k per month, and I have the freedom to live my life the way I want to. MABS and MP literally changed my life.

“Since mabs our gross went from $5k to $17k...
and 5 months ago opened our second location which is grossing 21,500 already.
Howard Popkin
Howard Popkin,
Martial Arts
School Owner
“My business is on track for DOUBLING AGAIN!”
Billy Reuter
Billy Reuter,
Martial Arts
School Owner

When I attended MABS 2014 I was literally BLOWN AWAY with all the results based information and ready to use techniques I learned.

After implementing just a few of those techniques my business doubled in less then 1 YEAR!

Well, after attending MABS 2015, expecting a similar experience, I was once again blown away by the caliber of presenters and the MODERN, RESULTS DRIVEN strategies they offered.

In the last 12 months my business is on track for DOUBLING AGAIN.

We went from 3 team members to 7 and are negotiating our 2nd location!

“... more new members each month than in our 20 yrs of business.”
- Chris Brough Chris Brough

“... my school has grown by 45%. That's less than a year later!”
- Tony Giannini Tony Giannini

“Thanks MABS & Team Parrella. We broke $50k in a single month for the 1st time.”
- Mario Cesario Mario Cesario
“We've tripled our paid trials and doubled enrollments.”
Ken Lisa Caputo
Ken & Lisa Caputo,
Martial Arts
School Owner
My gross in the 'slowest' months of the year jumped $10k. That's MABS.
- Anthony Gilbert
“From 50 to 125 students. From 20 to 45 afterschoolers. MABS is the best thing ever.”
- John Salama
“... got us from 3-4 trials per month to 20+ every single month & more than 50 inquiries.”
- Jeff Burroughs
“Since MABS 2015 (February of this year), my school has grown 200%.”
- Brently Bazor

When & Where

Dates, Hotel, & More.

The Place

Long Island Marriott, Long Island, NY

101 James Doolittle Blvd
Uniondale, NY 11553

Reserve by phone: (516) 794-3800

The Dates

March 31 - April 2, 2017

Friday: 9am - 6pm (9 full hours)
Saturday: 9am - 6pm (9 full hours)
Sunday: 9am - 3pm (6 full hours)

24 hours of incredible content

Special Room Rate!

Get a code for an exclusive, room discount the moment you buy your MABS tickets!


Breakfast Provided!

Continental breakfast provided all 3 days at 8am, before the presentations begin.

Cocktail Party!

Cocktail party is Friday night 9:00pm - 12:00am. Make friends, let loose, hang with your favorite speakers, and have a blast.

Red Carpet Celebrity Photos!

Special guests & celebrities will be taking photos with attendees Friday & Saturday after 5pm until around 6:30pm!

Secure Your
Spot Now

At this price, and at this high demand, we'll be sold out soon.

Super Early Bird Special: This price won't last!

If you're here now, you've even beaten the "Early Bird Special." You have a LIMITED chance to grab the "Super Early Bird Special!"

Regular Price $397 SUPER Early Bird Price: $297

And don't forget... You're covered by our INSANE 200% Money Back Guarantee! *

If you come to MABS and don’t think you can make back 10x your investment (at least) with the info provided...

Let us know at ANY time for not a full refund... but double your money back.



Because we're just that confident in this event. In fact, we've only given out ONE refund out of the 700+ attendees of all MABS events combined.

Not bad, right?

Grab your tickets now, and get on track to blowing up your school.


*200% money back guarantee only applies to guest whom attend and are not satisfied with the event. All other refunds must be made 60 days prior to the date of event.

Super Early
Bird Special

$397 Just $297

Let's Go!

First 100 Registrants will Receive a EXCLUSIVE ONLINE COURSE from Michael Parrella - The 30 Million Dollar Mindset.

Don't miss out.

MABS is a special event unlike anything else in the industry. Im giving it my all to help you GROW. Sounds good? Then grab your tickets now.

See you there?

Mike Parrella

Mike Parrella
Team Parrella