March 28-30, 2014
See schedule below
New York City
Located in the Marriott at LaGuardia Airport
Event Sponsors

An Urgent Message from Michael Parrella.

Mike Parrella

Dear School Owner,

I don't know how 2013 was for you, but if you experienced what a lot of schools did… Then it wasn't pretty.

Maybe you too barely scraped by. Maybe you worked long hours with little or no free time - and for little or no pay. Maybe you just couldn't get enough new students in the door to make life easier and more profitable.

I know what it's like. I've been there.

In 2007 I was in a downward spiral. I was broke. My school was falling apart. I needed to act fast.

So I did. I threw away everything I'd been taught about marketing, sales, and running a school… And I started from scratch. Finally, after months of blood, sweat, and tears, I started to see a light at the end of the tunnel.

Here's what my life looks like years later, after all that hard work:

Now I run 3 schools that each bring in 100+ enrollments per month, every month (they each profit multiple six-figures per year). And as I write this, my 4th is opening, and my 5th is under construction.

My retention is through the roof. My staff is amazing and treats my schools like they're their own. And I manage all 3 schools in under 3 hours a week because of the systems I've created.

Not only that - I help hundreds of schools worldwide achieve more income, free time, and FUN than they've ever had.

It's time for a change. You're a passionate individual and you deserve success. That's why I put MA Business Summit together.

MA Business Summit is the No-B.S., No-Nonsense event you've been waiting for. It's full of NEW, POWERFUL tactics for long-lasting growth.

I've assembled a group of speakers who are out there making it happen. These guys and gals aren't the “regulars” on the speaker circuit.

They're too busy being successful, kicking ass and taking names. But I've pinned them down for the Summit. They're ready to share their secrets for massive success.

And I'm sharing all of mine, too.

All you have to do is show up ready to get your mind blown.

Fair enough?

Michael Parrella Signature

Michael Parrella, CEO & Founder
FC Online Marketing &iLoveKickboxing.com,
and fellow school owner

Here are just a FEW of the
student-getting & business-building
strategies you'll discover:

How to get more students per month than you can likely handle (a problem I'm sure you won't mind having).

How to slash your work hours by one-third to one-half within a few weeks. (That way you can have more time with your family and friends.)

How to increase your closing ratio by up to 50% or more.

How to add PASSIVE income streams to your business. (Meaning you don't do any extra work, but your income grows)

How to reduce the amount of tire kickers and freeloaders you get by up to 95%.

Referral secrets that will make your mouth water.

Student retention secrets so simple and effective you'll kick yourself for not using them sooner.

How to re-activate “lost” students.

And more. This is really just the tip of the iceberg of what you're going to learn.

Seminar Attendees

Introducing Your Super Star
Speaker Line-Up for Martial Arts
Business Summit 2014

Kevin Harrington

Shark Tank entrepreneur reveals secrets for getting
newspaper, radio, and TV interviews… as well
as how to get new students in your
business at little or no cost.

Kevin Harrington

Kevin Harrington was one of the original “Sharks” on ABC's hit series, “Shark Tank”. He was friends with the show's creator, Mark Burnett, and helped make the show a reality.

But that's not the beginning of Kevin's journey as an all-star entrepreneur and marketer.

In 1984, Kevin produced one of the world's first 30-minute infomercials. Since then, he has been involved with over 500 product launches that resulted in sales of over $4 billion worldwide with 20 products that reached individual sales of over $100 million.

Kevin founded Quantum International, Ltd. in the mid 1980s, which merged into National Media Corporation in 1991. Under his leadership as President, National Media reached $500 million in annual sales, distributing in over 100 countries and 20 languages. This company's success has been chronicled in a case study at Harvard/MIT for over a decade.

He recently released a book entitled “Act Now: How I Turn Ideas into Million-Dollar Products” that chronicles his life and experiences in the DRTV industry.

In his talk you'll learn:

  • Direct response secrets of the “Father of the Infomercial”
  • School growing strategies that require little or no money for big results.
  • How to instantly position yourself as your community's premier expert, landing you media gigs like radio & TV interviews.
  • Multi-million dollar secrets that have helped Kevin grow dozens of companies, including As Seen On TV.
  • And more!

Bedros Keuilian

Mentor of World's Top-Earning Fitness
Pros Reveals Client-Getting Secrets
for the Martial Arts Industry.

Bedros Keuilian

Bedros is the “hidden genius” behind many of the most successful brands and businesses throughout the fitness industry. His coaching and consulting clients make regular appearances on popular TV shows on ABC, NBC, Spike TV, magazines and even on the NY Times Bestseller List.

In addition to being a serial entrepreneur who's masterminded everything from global franchise Fit Body Boot Camp to large software companies, Bedros helps independent fitness pros take their businesses to unheard of heights.

“What's he have to do with martial arts?” you ask.

For years, I have regularly borrowed Bedros's fitness marketing secrets, and applied them to martial arts for incredible results.

Sometimes you have to get outside of your industry to get powerful ideas for growth.

And the fitness industry is full of them.

Bedros has helped dozens of personal trainers, bootcamps, and martial arts-fitness programs earn six and seven figure incomes.

In his inspiring talk, he'll reveal:

  • How to grow your income regardless of competition or economic condition.
  • How to increase the number of students and members you currently have
  • How to avoid the three biggest marketing mistakes that will cost you thousands.
  • How to create strategic alliances (with the right people and businesses) that automatically bring business to your door.
  • How to give yourself a 50% raise while working 50% less.
  • How to avoid the biggest email/newsletter marketing mistakes.
  • How to “suck out” traffic, leads, and prospects from every local business that services your ideal client - automatically!

Kelly Murray

How to hire, train, and manage a rock star staff
who are EAGER to make your school grow
(and work day and night to grow it).

Kelly Murray

Kelly is the rockstar manager of my Manhattan locations. She manages over 30 staff members, and motivates and inspires them to make my schools grow.

In fact, she's helped the two locations she manages to gross over $170k per month on average.

Kelly's been in the martial arts world since she was 3, when she started karate lessons at her parent's martial arts school. She quickly rose to blackbelt, trained and fought in Japan, and helped her parents with the inner-workings of their schools.

I taught Kelly as much as I could. But she's evolved on her own and developed systems and strategies that are simply mind-blowing.

EVERY staff member I have falls in love with my schools because of the systems Kelly has put in place.

They never quit. They never run out of enthusiasm.

Kelly is going to give you the exact blueprint she uses to make this happen. Get ready for retention, referrals, and closing rates to skyrocket.

In her powerful talk, you'll learn:

  • How to turn your staff members into raving fans of your school who sell your programs like crazy.
  • Secrets of the world's top-grossing schools for motivating, inspiring, and hiring the perfect staff.
  • Why your staff should be the #1 reason people come to your school, and why your students should be ADDICTED to how awesome your staff is (as well as how to accomplish this)
  • Insanely simple tactics to build a staff that takes your school to incredible levels of income.
  • And more.

Master Ken

The One and Only Master Ken
is Coming to Martial Arts
Business Summit 2014!

Master Ken

The star of the spoof YouTube comedy show about an arrogant karate instructor and his misfit students is taking the martial arts community by storm, one 'kill-face' at a time.

Master Ken and Enter the Dojo: The Web Series has become popular worldwide. Now, YOU can experience Master Ken up close and personal.

That's right: Master Ken himself will be making an appearance at Martial Arts Business Summit 2014… and he's bringing the laughs. He'll be performing “roast-style”, which means he's going to tear us all a new one.

After all, what better way to acknowledge those who have contributed blood, sweat and tears to the martial arts than to have Master Ken make fun of them? Master Ken walks on the the edge and will leave you wanting more.

And no one is safe: he's going to rip on audience members, speakers, and the entire martial arts industry.

If you're as big a fan of his Youtube series as we are - you're going to love this.

Ryan Healy

How to turn your students into a
"cult-like" tribe of Facebook
fans who refer like crazy.

Ryan Healy

For 13 years, Ryan has been my go-to guy any time I need to execute a powerful martial arts marketing plan. He regularly coaches some of the world's top-earning school owners, helping them grow their businesses by multiple six-figures.

In fact, he's been responsible for taking schools that were months away from closing… and helping them earn more than ever, while having more free time than ever.

Ryan runs more Facebook groups than any one man should, for multiple martial arts related businesses.

And I don't just mean regular old business pages. I mean public groups, invite-only groups, and secret groups too.

See, your business should have each of these. And to inspire your students to become extremely loyal, referring, and a true “tribe” … you have to do things a certain way.

In his down-to-earth, easy-to-apply talk, he'll show you exactly what to do, how, and why, to turn Facebook into your next favorite marketing channel.

You'll learn:

  • How to get a student a day or more from Facebook alone.
  • How to use Facebook to inspire your students to refer like crazy.
  • How to increase retention by as much as 25% from a few simple Facebook tricks that take hardly any time, and cost NOTHING.
  • What you should never, ever, EVER do if you want to actually grow your business through Facebook.
  • And more.

Melody Shumann

How to transform your kids programs so that
they're LESS work, you can charge HIGHER prices,
and your retention will be nearly 100%
(yes, almost 100%).

Melody is THE expert on structuring kids programs.

Years ago, she ran a million-dollar school, but…It drained the life out of her.

So she sold her school, but she wasn't done with her passion: teaching martial arts. So Melody decided to open a new school and do EVERYTHING different.

  • She re-wrote the book on kids curriculums
  • She changed her schedule to times that other school owners called “crazy”
  • And she even started TURNING AWAY business

Everyone laughed and thought she was crazy. Until she proved them all wrong, and her programs are now studied by top-earning schools from around the globe.

Now everyone is scrambling to copy what Melody has done.

She works when she wants. She earns an amazing living. And she's helping MORE people along the way.

You won't want to miss this.

You'll learn:

  • Secrets that help Melody and her clients get retention as high as 99% (no one quits her programs unless they move, get sick, or something crazy happens in their lives).
  • Why Melody's kids program take less effort than yours - yet she most likely has 10x as many students as you do.
  • How to use simple, common-sense child psychology to make your life EASIER than ever while getting more new students than you can even handle.
  • How to turn your students' parents into referral-generating machines who NEVER stop bringing more business through your doors.
  • And more.

Walter Rowe

How to add military-like efficiency to your
business to position yourself
for incredible growth.

Walter Rowe

Walter is one of the few percent of army soldiers who joined an Elite Army Unit.

He completed some of the world's most difficult training with no sleep, food, or water - and in extreme weather conditions too.

But he made the cut. And from his time in this Elite Unit, he learned secrets and tactics that would later make him an incredible entrepreneur.

Walter now runs two of the highest-grossing schools in the world, while enjoying more free time, family time, and freedom than ever. He travels, hikes, and enjoys life while his school runs practically on auto-pilot.

In his powerful talk, you'll learn:

  • Secrets of the Army's Elite that will grow your school with laser-like efficiency.
  • How to get out of survival mode where you're constantly putting out fires in your business, and make things run so smoothly you might forget your school is even there!
  • “Secret” Army tactics for efficiency and planning that will blow your mind.
  • How Walter went from a $12k / month school to having two that gross $100k / month.
  • And more.

David Tendrich

Forget everything you know about email marketing.
If you want to use it to grow your school
like crazy, follow this advice.

David Tendrich

After ridding his life of gangs, thugs, drugs, and the dark things that lurk in the night… David started paying his own way through college.

He did this through teaching guitar lessons. But what makes his story so interesting is HOW he got all his clients: through writing.

David crafted ads that brought in more students than he could handle. Not only that, he charged some of the highest prices in town, yet he ran his “guitar school” from his dorm room!

Fast forward to today, and David is one of the most gifted sales copywriters I've yet to encounter.

His emails and email marketing tactics are used by hundreds of schools worldwide, growing their businesses like crazy.

In fact, from sending a single email, David regularly generates 4, 5, and 6-figure pay days for the clients he works with.

In his inspiring talk, you'll learn:

  • How to write emails that sell your martial arts programs like crazy - even if you couldn't write your way out of a paper bag.
  • The 10 things you need to stop doing right now if you ever hope to make a dollar through email (HINT: 95% of schools are doing these things right now. You probably are too.)
  • How to craft subject lines that practically force your list to open their emails and see what's inside.
  • Why writing sales message can be EASY and FUN if you follow David's simple blueprint.
  • And more.

Michael Parrella

Secrets of a school owner who gets 300+ enrollments
per month, while working just 2-3 hours per week,
and spending almost NOTHING on advertising.

Michael Parrella

And finally, I'll be speaking a couple times throughout the weekend on the groundbreaking tactics I've developed to earn multiple 7 figures per year.

No one else in our industry works the hours I do, and generates anywhere near my results. If you want to learn how it's done, I'm the only guy that can show you. On top of that, I did it all from nothing.

I took one struggling school and transformed it into a 300-location worldwide franchise with over 100,000 members.

I'd love nothing more than to pull back the curtain, and show you how it's done.

I'm going to reveal everything this time around. Website marketing, social media marketing, video marketing, my revolutionary new approach to sales that will blow your mind, how to brand a small school better than a large corporation, and more.

Expect to have a LOT of revelations during this weekend. And expect me to kick you in the butt a few times too. Why? Because it isn't until we accept what we're doing wrong that we can finally do what's right.

And when you do what's right… The sky's the limit. I'm living proof.

Here are just a few of the things you can look forward to learning:

  • I completely re-wrote the book on selling martial arts. Follow my new system, and sales becomes EASY, FUN, and ENJOYABLE. I guarantee it.
  • How to position yourself to compete against schools 5x your size. Even if you hardly have a marketing budget.
  • Why marketing is NOT just the ads you put out - but why it's actually a part of EVERYTHING you do in your school (and how realizing how powerful it truly is can boost your income like never before)
  • If a prospect isn't a raving fan from the start or is on the fence, discover how I turn them into RAVING FANS before their trial ends.
  • Why you can be a modest school without a big budget and sell martial arts MORE than big schools.
  • How to create a powerful brand for your school that people remember (and no, branding is NOT just your logo! I'll teach you what it really is, and how to turn it into profit).
  • Why the decor of your school could actually be costing you THOUSANDS in lost enrollments (and how to fix it).
  • Why “FREE” offers SUCK and will only bring you tire kickers and freeloaders and what to do instead.
  • Referral-generating secrets that are so simple a 5-year old could use them...yet so effective because NO ONE ELSE is using them.
  • How to enroll so many students you'll need to open up a waiting list (I have one 5-6 months out of the year).
  • Why you should probably throw away every info product, course, DVD, or book you've ever bought on how to grow your school (it wasn't until I did this that I actually started making any real money)
  • Why making money does NOT mean you don't care about martial arts...and why it actually means the opposite.
  • The exact offers I use to convert my website visitors into trial members.
  • The exact process I use to convert 80% of my trial members into long term students.
  • And more.

Only 400 spots available! Click now
to secure your spot. This WILL sell out fast!

Current Price is $1197.

Register Now
March 28-30, 2014
See schedule below
New York City
Located in the Marriott at LaGuardia Airport
Event Sponsors

Ryan Healy Teaching

Look… The industry has NEVER seen anything
like Martial Arts Business Summit 2014.

And with only 400 seats available, it's going to sell out fast.

Take this opportunity to grow your school. Take this opportunity to make teaching martial arts fun and exciting again.

And take this opportunity to earn more while working less, so you can spend more time with your kids, family, and friends.

Too many school owners are slaves to their schools. Don't let that be you.

Click the button below, and let's make 2014 your best year ever, both in business and in life.

Click now to secure your spot.

Current Price is $1,197.

Register Now
March 28-30, 2014
See schedule below
New York City
Located in the Marriott at LaGuardia Airport
Event Sponsors

The Schedule

9am - 5pm
9am - 5pm
9am - 2pm
**Party from 7pm - 10pm

As you can see, every day is a FULL day. Friday and Saturday are 8 hours jam-packed with powerful content. Sunday, the final day, is more than a half day of cutting-edge info before you head back home.

This is a serious conference. Not a moment will be wasted.


New York LaGuardia Airport Marriott
102-05 Ditmars Boulevard
Flushing, NY 11369
(718) 565-8900

Ask for the Martial Arts Business Summit Rate of $159 per night.

Register Now

Frequently Asked Questions.

Where is the Martial Arts Business Summit?

MABS 2014 is located in the Marriott of LaGuardia Airport, in Queens, New York.

Who is Martial Arts Business Summit for?

Any school owner who's tired of the results they're getting, and wants to finally skyrocket their school in 2014. My line-up of all-star speakers and I are going to spill the beans on the TESTED and PROVEN methods we've created, all for your benefit.

Should I bring my staff?

Nope! This is for decision-makers only. This is big-picture, school-growing time. There will not be instructor training, technique seminars, etc.

The purpose of MABS is simple: help you grow your school, FAST.

What specifically will I learn from Martial Arts Business Summit?

You will learn how to get more leads (that are higher quality), how to convert more leads into students, how to greatly improve your student retention rate, how to earn more while working less so you can enjoy your family and life, and secrets of highly successful school owners and entrepreneurs who are sharing their school-growing tactics for the first time.

These tactics are revolutionary and ground-breaking. They are NOT what you've been hearing at seminars for years.

Will the tactics taught at MABS help schools in small towns?

Absolutely. As the head of a martial arts marketing company that works with hundreds of schools worldwide, I've tested my school-growing tactics in just about every market imaginable.

Will the tactics taught at MABS work for big city schools?

Yes! Two of my schools are located in Manhattan, one of the largest cities in the world. The tactics you'll learn from me and the other speakers absolutely apply.

Why should I trust you and the other speakers?

We're not your cast of regular speakers on the speaker circuit. Every speaker at MABS was hand-selected because speaking is something they rarely - if ever - do. They're too busy making things happen, and making money for themselves and others.

I had to twist some arms to get these powerful entrepreneurs and school owners together. These are real-world business owners who are generating real-world results. There's no fluff, theory, or hype. Just pure, school-growing content.

Why are you (Michael Parrella) qualified to teach me how to grow my school?

I went from one struggling school to three that together gross over $240k per month, every month. Not only that, I work with hundreds of school owners worldwide to help them achieve similar results. I'd love nothing more than to help you too.

Why should I buy my ticket today instead of waiting?

Two reasons:

1) There are a limited number of seats (400 total) and they're selling out fast. You need to act now to secure your spot.

2) The price of tickets is continually rising.

You can buy your ticket tomorrow, but it might be too late. Or it might be a lot more expensive. Either way, buying today is the better choice.

Register Now

“If you decide during MABS that the info is not cutting edge and will not help you with your business then let our support staff know immediately and we'll give you a 200% refund on the spot.”

Register Now

2x Money Back Guarantee

If you decide during MABS that the info is not cutting edge and will not help you with your business then let our support staff know immediately and we'll give you a 200% refund on the spot.

1. Do you want to bring a guest?

You can bring 1 guest(Staff or Manager) with you to MBS14 for only $149.