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The Difference

Why MABS is the powerhouse it is today

Mike Parella


Mike Parrella here, and welcome to MABS 2016!!

(Crowd goes wild! Wink Emoji)

I'm THRILLED to host this for the 3rd year in a row.

It's my gift to this industry that has given me purpose, drive, and my core values...

... ever since I first stepped foot onto a training floor 35+ years ago today.

No matter what I do with my life, martial arts will always be a part of it.

That's why I started MABS. But what keeps me going...

... is the absolutely mind-blowing, incredible results people get from our guidance and information.

There are over 20 life-changing stories later on this page.

  • People talk about adding tens of thousands of dollars to their bottom lines...
  • They talk about re-kindling their PASSION for teaching...
  • They talk about having more freedom & success than ever...

And more

But that's only 20 out of hundreds of stories about MABS. We couldn't fit them all on the site!

There's another reason I do it, too. I'm FED UP!

I'm just sick & tired of all of the mis-information out there that held ME back for literally DECADES...

... and is still holding back THOUSANDS of other school owners to this day.

Maybe even you.

Our industry NEEDS this information. And I truly believe my team and I are the only ones that can deliver it.

I feel compelled to share my school-growing know-how. I wouldn't sleep at night if I didn't.

The so called "gurus" and "industry leaders" have been feeding us nonsense for years - but none of us have known any better.

Until now.

I know better. A LOT better.
$17-million-in-revenue-this-year better.

And I want to share it with you.

You in? Then grab the hard copy DVD collection now. Because we only have a limited supply - and they WILL go fast.


Mike Parrella

The Speakers

Our incredible lineup for M.A.B.S. 2016

First, you have to understand our “3 unbreakable rules” for picking amazing MABS speakers:

1. No “speaker circuit” talkers who make their living speaking.

We're looking for guys and gals who are out there DOING big things.

Not those who just "talk" about it.

2. No out-dated “heard that before” information.

If I've heard it 1,000 times, it's a "no."

We only let people speak at MABS who are truly on the cutting edge. If I'm not impressed, they're not speaking. Period.

3. No boredom!

Finally, we look for speakers with entertainment value. Because if you're bored, you stop listening, and if you stop listening... you dont change your school and your life. Right?

So being able to hold a crowd's attention is a must.

Without further ado, here's your incredible, hand selected line-up for MABS 2016.

*Daymond John will not be broadcasted on the live stream. To see Daymond John, get on the waiting list!

Daymond Johnson

Mega-Multi-Millionaire, Founder of FUBU and host of Shark Tank. Daymond John Shares His Incredible, "I Can't Believe What I Just Heard" Rags to Riches Story

MABS is about two things: 1) Actionable content you can go home, plug into your school, and GROW like crazy.

2) Getting INSPIRED and FIRED UP about business, life, and creating the BEST school your community has ever seen.

In this incredible talk - Daymond delivers the inspiration. In truckloads.

His story of sacrifice, hard work, near-failure, and perseverance will reach right down into your heartstrings and make you dream big.

His charismatic demeanor will keep you hooked and entertained along the way, too.

He shares his story of how he started FUBU with $40 and grew it into a world-dominating, $6 billion brand.

We're honored and thrilled to have Daymond keynote this year. Once you hear him speak, we know you'll feel the same.

Joe Polish

One of the Founders of Modern Marketing, Joe Polish, Shares His Secrets to Hundreds of Millions of Dollars in Sales for His Clients.

No serious marketer is a serious marketer if they haven't heard of Joe Polish.

He's one of the inventors of modern direct response marketing as we know it. His expertise has been used to create thousands of businesses and generate hundreds of milliions of dollars for his clients.

And no - his clients are not just Fortune 500 mavens like Sir Richard Branson.

They include thousands of small businesses like martial arts schools, too.

He got started with direct mail and recorded phone messages and used these methods to deliver content like we use Facebook today.

Now, he's a social media maverick who runs powerful coaching programs, consults businesses worldwide, and is constantly flexing his entrepreneurial muscles with new ventures (which are always mega successes).

In this revealing, can't-miss-it talk... Joe is sharing powerful secrets for marketing success.

We're thrilled to have him at MABS 2016.

Bedros Keuilian

How to Grow a Massive, Profitable List of Qualified Prospects… Then Leverage it to Become Your Community's Most Wanted Expert.

Bedros's own internet marketing empire revolves around his ability to grow, nurture, and profit from email lists.

He earns millions of dollars per year doing just that.

But he's also helped local businesses leverage their own lists to achieve amazing things… Even getting menu items at local Johnny Rockets and other restaurants named after them!

Having a responsive email list opens you up to more revenue streams than you've likely imagined.

And in this amazing talk, the expert himself, Bedros, will show you exactly how it's done.

  • List building secrets that grow your list almost “too” fast
  • How to build influence and crazy amounts of referrals in your community by simply using your email list in this way.
  • How Bedros's clients get menu items in big, local restaurants named after them! (Imagine the authority, credibility, and referrals that come from that…)
  • And more. (Way more.)
Perry Belcher

8-Figure-Producing Internet Marketing Legend Shares the Hidden Formula for Viral, Profitable Content.

Perry Belcher's internet-based companies earn tens of millions of dollars per year. And are on an unstoppable, upward growth curve.

His secret?


But not just any content - content that people can't help but share, making it go viral.

But his content also does something else: It converts readers into buyers, and positions him as a complete and utter authority in whatever industry he's marketing to.

Discover secrets so simple anyone could master them, FAST…. but only those at MABS 2016 will hear.

“… if Perry is talking, the listener is profiting.” - Tyler Collins / huffingtonpost.com

  • How to create content your audience can't ignore
  • Secrets that you have to apply to ANY and ALL content you create - no matter how large or small it may be
  • Do NOT, under any circumstance, put these things in your content. They're pushing your audience away. (99% of schools are already doing it… are you?)
  • How to pick topics that resonate with your market so much… they literally couldn't force themselves to stop looking at it if they tried.
  • How pretty much every venture I launch is a massive, 7-figure or more success… because I follow these powerful principles.
  • And more!
Michael Bernoff

How to sell more martial arts than ever in a way that people LOVE (in fact, they will THANK you for it time and time again)

Michael Bernoff is a master at persuasion. A complete expert in NLP (neurolinguistic programming) - he uses his "mind control" powers to help people live fuller, happier, more meaningful lives...

... and to help scores of businesses develop sales systems that do two things:

1. SELL. A lot.

2. Make customers feel loved and appreciated

His powerful methods also get people to laser-focus on you and your words throughout your entire sales presentation.

When we brought him into Team Parrella HQ for two full days of consulting... we were amazed that none of us could peel our eyes from him for the entire 16 hours we spent together.

Imagine if every intro hung onto your every word and couldn't wait to say, "Yes!"

Imagine if they LOVED you and LIKED you for selling to them - and felt so grateful for the opportunity to join your school.

That's exactly what Michael will teach you at MA Business Summit 2016.

He's here to revolutionize the way you sell martial arts. And to help you form a loyal, passionate tribe of students who are committed to helping your school grow.

See this amazing presentation only at M.A. Business Summit 2016.

Nick Dougherty

The “Social Media Assassin” Reveals How to Grow, Nurture, & Profit from a Cult-Like Following on Facebook.

For the past year, Nick has not only grown Team Parrella's influence on Facebook - he's helped thousands of schools achieve the same.

It's gotten to a point where the ones who follow his guidance to the letter and take action on it generate sales, referrals, online reviews, and more…

… ANY time they put up a post.

His approach is refreshing, too. And fun.

What is it? Find out ONLY at MABS 2016 where he reveals parts of his strategy he's never shared before. (Well, except with us at Team Parrella.)

  • Build true INFLUENCE on social media (that means people listen when you have something to say… and TAKE ACTION on your content)
  • How to grow your school through nothing but Facebook
  • Discover how to make people LOOK FORWARD to your content and ENGAGE with it like crazy
  • Don't even try to sell anything through your FB groups until you first get these ducks in a row
  • Why if you're not having FUN… you're doing it all WRONG
  • And more!
Kelly Murray

Your Blueprint for Recruiting the BEST Staff Members in Your Area… BEFORE Your Competition… Has Arrived.

Thousands of schools now follow Kelly's advice when it comes to recruiting and training staff.


Because the 7 schools she runs for Mike Parrella have some of the most dedicated, passionate, fired-up team members you'll likely ever see…

In fact…

They sell hundreds of thousands of dollars in memberships EVERY month and are ALWAYS asking what more they can do.

If you too want a team like this that runs your school better than you do…

… then do NOT miss this talk.

  • How to find the best staff in your area who will grow your school, and make your students happier than ever.
  • More secrets for nurturing a team that treats your school like it's their own. (The dream of any school owner - a staff that cares as much as you.)
  • How to create a culture for your team where they outshine even you - and take your school to heights you've only imagined.
  • And more!
Ryan Healy

Listen to this incredible talk and immediately start converting more trials… Today.

Together with the man himself, Mike Parrella, Ryan crafted the paid-trial-to-student enrollment process that has already made thousands of schools worldwide a pretty fortune.

Now, in this enlightening, funny, four-letter-word-filled talk… he's going to shatter your understanding of conversions yet again…

… and have you walking away with the tools you need to convert even more of your trials into students.

After observing hundreds of thousands of trials in BOTH martial arts and iLoveKickboxing… here's what Ryan's learned.

  • The biggest mistakes that even the most successful schools are making when it comes to conversions.
  • What to say to trial members that increases the chances of them enrolling by up to 85%
  • Get ready to laugh. Ryan's picked up a reputation for having very… “colorful”… presentations.
  • Make selling memberships FUN for you and your staff. It's how it should be. (And it boosts enrollment rates by up to 450%)
  • And more!
David Tendrich

I've sold hundreds of thousands of martial arts lessons from a single piece of copy I wrote one time, at home, late at night. Here's how.

No one in the history of our industry has sold more martial arts lessons through the written word than David.

His sales copy shatters records on conversion rates and is single-handedly responsible for growing martial arts schools worldwide.

But how does he do it? And how come no one else can get anywhere near the same results… even when they completely rip off his words?

In this inspiring, elevating talk - David answers these questions are more, and gives you the tools you need to forever change the way you write.

We asked David for more details on his talk, and here's what he said…

  • I guarantee you are looking at marketing 100% wrong. Until you understand this basic principle, you'll never create marketing that really sells.
  • There's a ridiculously powerful secret to writing copy I'm embarrassed to admit… But I'm going to at MABS 2016.
  • Even if you don't have my “gift” for writing - you can still learn my gift for selling. And I'm teaching it in as much detail as possible in this presentation.
  • Here's why even the people who basically copy me word for word don't sell as much as I do.
  • Copywriting is 50% technique, and 50% something else. No one ever talks about the “something else” though - because no one realizes how important it is. Or that it even exists. That changes at MABS 2016.
  • And more!
Chris Casamassa

Add 5 Figures to Your Bottom Line & Grow an ENDLESS Stream of New Students With… Birthday Parties?

When he's not being Scorpion from Mortal Kombat, Chris is the top expert in the world at growing schools through birthday parties. His own schools earn upwards of $50k / year from parties ALONE…

… but the real revenue comes from the ENDLESS stream of NEW STUDENTS he generates from his innovative party process.

Parents basically pay him upwards of $500 to bring him a room full of leads…

And his out-of-the-box systems guarantee that 90%+ of those leads will book an intro.

Plus: Chris's parties are SO good they generate tons of referrals for even more parties.

His unique system fills every moment with games and activities that kids LOVE… while also pre-framing the parents to book intros.

One thing is certain: People love these parties, and schools using his sytem get tons of new students from them.

If you're NOT doing parties… or you are - but you're having trouble booking tons of intros from them…

This is for you.

Don't miss this talk! Only at MABS 2016.

  • Sell without selling: How Chris gets 90% (or more) of the guests at his party to book intros
  • Throw the best party of their life: How to throw a party every single child present (and their parents) will always remember.
  • The biggest mistakes 99% of schools make when it comes to parties that CRUSH their chances of selling trials.
  • Do parents tell you, “We loved the party!” - yet no one books an intro? This is why.
  • And more!
Michael Parrella

Your big picture marketing plan for insane growth has arrived. And I have a feeling you're going to like it.

I've achieved more in this past year than I have in most other years of my life.

Financially, personally, and everywhere in between.

But one thing in particular has grown tremendously: my approach to marketing.

Already the most winning marketer in our industry - I've gotten even better this year. And I'm going to share EVERYTHING I've learned at MABS 2016.

Just to clue you in, here are a few achievements this understanding has led to…

  • - Selling 30-40 franchises per month on average, and in the process, earning $2 million in a single month, multiple times throughout the year
  • - Out-selling every other major fitness franchise brand in the world, including crazy-huge giants like Anytime Fitness
  • - Helping new studios literally break even in 60 days, and profit in 90 days. (And by the way - they're profits after 90 days are more than most schools' after 20 years)
  • - Adding 2 more locations to my empire, now making my total locations owned 8.
  • - Still earning $100k+ per month in two of my locations.
  • - Not earning less than multiple-six-figures in my others
  • - I've increased my conversion rates, improved the product my members receive, AND upped my customer service through all of this growth.
  • - My coaching programs now help 924 (and growing) school owners worldwide - helping them earn more, have more fun, and enjoy more freedom than ever.
  • - And I still don't step foot in any of my locations or spend more than 2 hours per week even thinking about them

That's not to mention the massive coaching programs I've launched, the number of schools I've helped achieve more in a few months than they have in their decades of being open, and the lives I've changed by giving people “permission” to once again ENJOY teaching and spreading the gift of martial arts.

I've learned more this year than just about any other year of my life… And I'm giving you the fruits of this labor at MABS 2016.

Here's a bit more on what I'll be speaking on…

  • In MABS 2014 & 2015 I rocked the industry by raising the bar on customer service, which led to crazy retention and referrals in schools worldwide. At MABS 2016, I raise that bar even HIGHER - and help you grow even more.
  • Secrets of creating your multi-school empire
  • Not interested in multiple schools? Don't worry. I'll show you how to max out one location, too, so you have to add a waiting list for anyone else who wants to join.
  • What to delegate, and when, to raise your profits ASAP
  • What I've learned from being the founder & CEO of an 8-figure earning empire.
  • Why profits and quality of service are the same thing in my book. (No, it's not one or the other!)
  • I've had the honor of meeting some of the most successful people in the world this year. Here's what they taught me. And what I taught them.
  • And more!
Rigan Machado

In Honor of His Amazing Contributions to Competitive Fighting and Training… Rigan is Getting Our Lifetime Achievement Award!

The winningest Brazilian Jiu Jitsu fighter of all time - Rigan Machado is undoubtably a legend. He took down some of the most powerful fighters in history - and never shied away from a tough match.

But his contributions didn't end there.

Rigan developed amazing training methods that he's shared with thousands of students to this day.

He also regularly choreographs amazing Hollywood fight scenes, featured in films such as “John Wick,” and trains movie stars on a weekly basis.

Rigan has advanced martial arts and help it spread to so many - changing their lives from the inside out. That is why he's getting this amazing award this year at MABS 2016.


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Rave Reviews

Real-Life Tales of How M.A.B.S. Changes Lives

“80 new students and 147% growth because of MABS”
Gavin Hazelden
Gavin Hazelden,
Martial Arts
School Owner

After MABS we re-organized processes, employed 2 instructors follwing their innovative guidelines, started their trail offers...and havent looked back.

We're now sitting at 147% growth from Jan. 1, 2015 base of 170 ctive students to now have 250 students.

Aiming for 300 students by the end of the calendar year.

Went from 5-8 new members a moneh to 30. We retain 96% of all students on an annual basis, 94% join up from the trail offer / process we learned from MABS.

“It Helped Me Quit My Day Job & Finally Live My Passion: Teaching.”
Mike Evans
Mike Evans,
Martial Arts
School Owner

When I attended MABS the first year I had 15 students, $600 gross monthly income, and 4 hours a week subleased out of a friend's school.

MABS helped me open my own place, a 3200 square foot facility (with two training floors!), and increase my gross by over 800%.

The knowledge in just those few days, coupled with the relationships we all built together that weekend, has kept me going... and growing. I can't WAIT to see what 2016 has in store.

Thanks to Team Parella's Coaching & MABS...
I've made an additional $100k since MABS 2015.”
Manny Cabrera
Manny Cabrera,
Martial Arts
School Owner
“Maybe running a school doesn't have to be so hard...”
Amy Bisaro Magers
Amy Bisaro Magers,
Martial Arts
School Owner

After day 2 of MABS, I remember saying to my husband about running the academy,

"Maybe running a school doesn't have to be so hard..."

Everything we've learned has helped us to streamline our business, build our staff, and grow in an ethical way that is sustainable long term.

We are very happy with the foundation we've created and with the results we've seen.

“Our net PROFIT is up $5k/month & our classes are better than ever.”
Todd and Pam Harris
Todd & Pam Harris,
Martial Arts
School Owner

Last year my wife and I went to MABS. we were a little iffy about going because we have been to so many events only to hear the same thing.

After the first hour we were blown away!

In less than a year we went from 10-15 intro lessons a month to averaging 45 + every single month. We are delivering a better product that our parents and students are loving.

Also net profit has gone up 5k/mo. in 10 months.

Since MABS 2015 my monthly billing has increased by $7k per month on average. Not to mention...
Last month was my best one yet at 26k.
Not bad for an $800 investment! I'd do that over and over again without hesitation.
Kabir Bath
Kabir Bath,
Martial Arts
School Owner
“MABS will return your investment many times over. Team Parrella has been a TRUE blessing for my school and life
Jim Rosenthal
Jim Rosenthal,
Martial Arts
School Owner
“MABS was truly inspiring. Our billing alone has increased $15K per month and is still climbing!”
Joe Borucki
Joe Borucki,
Martial Arts
School Owner


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“I'm enjoying owning a school again, like when we first opened.”
Mark Williams
Mark Williams,
Martial Arts
School Owner

I find it hard to put into words what Team Parrella has done for my school. The months following MABS, a total whirlwind.

We now do 25+ a month paid trials, even during the "slow" summer months. Our monthly billing continues to grow.

October 2015 it will be +$3,500. I have more free time and less headaches than ever before. I'm enjoying owning a school again, like when we first opened. Our families are happier too. And I know that's because I'm happier.

“Changed my life. And helped increase my gross by $20k/month.”
Mike Evans
David Alvas,
Martial Arts
School Owner

When I attended the first MABS... I was very skeptical of many of the industry "consultants". I took a leap of faith and joined MP's Mastermind Group, just based on a feeling that something different was going on with him.


Now, two years later, we are averaging $50k per month, and I have the freedom to live my life the way I want to. MABS and MP literally changed my life.

“Since mabs our gross went from $5k to $17k...and 5 months ago opened our second location which is grossing 21,500 already.
Howard Popkin
Howard Popkin,
Martial Arts
School Owner
“My business is on track for DOUBLING AGAIN!”
Billy Reuter
Billy Reuter,
Martial Arts
School Owner

When I attended MABS 2014 I was literally BLOWN AWAY with all the results based information and ready to use techniques I learned.

After implementing just a few of those techniques my business doubled in less then 1 YEAR!

Well, after attending MABS 2015, expecting a similar experience, I was once again blown away by the caliber of presenters and the MODERN, RESULTS DRIVEN strategies they offered.

In the last 12 months my business is on track for DOUBLING AGAIN.

We went from 3 team members to 7 and are negotiating our 2nd location!

“... more new members each month than in our 20 yrs of business.”
- Chris Brough Chris Brough

“... my school has grown by 45%. That's less than a year later!”
- Tony Giannini Tony Giannini

“Thanks MABS & Team Parrella. We broke $50k in a single month for the 1st time.”
- Mario Cesario Mario Cesario
“We've tripled our paid trials and doubled enrollments.”
Ken Lisa Caputo
Ken & Lisa Caputo,
Martial Arts
School Owner
My gross in the 'slowest' months of the year jumped $10k. That's MABS.
- Anthony Gilbert
“From 50 to 125 students. From 20 to 45 afterschoolers. MABS is the best thing ever.”
- John Salama
“... got us from 3-4 trials per month to 20+ every single month & more than 50 inquiries.”
- Jeff Burroughs
“Since MABS 2015 (February of this year), my school has grown 200%.”
- Brently Bazor

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If you watch the full video collection and don't think you can make back 10x your investment (at least) with the info provided...

Let us know at ANY time for not a full refund... but double your money back.



Because we're just that confident in this event. In fact, we've only given out ONE refund out of the 700+ attendees of both MABS combined.

Not bad, right?

Secure your videos now, and get on track to blowing up your school.



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Don't miss out.

MABS is a special event unlike anything else in the industry. Im giving it my all to help you GROW. Sounds good? Then secure your access now.

See you there?

Mike Parrella
Team Parrella